Social Media Platforms
Social media platforms can be one of the most lucrative marketing channels for your company. This is a great way to build brand awareness, connect with existing customers and create new tracks to fill your funnel.
Why use social media platforms for business?
There are many reasons why you may want to use social media for business. Here are some of the top 5 benefits:
1) Create brand awareness: Being active on social media helps you stand out and keep your name in people’s minds throughout the day.
2) Connect with customers: Instead, social media opens up lines of communication between you and your customer base. This reduces your agility rate and leads to attracting customers again in the future.
3) Increase your SEO: By promoting your content on social media, you will pay more traffic to your site, increasing page views.
4) Grow your mailing list: Over time, you can use this traffic to grow your email list and generate even more revenue from your email campaigns.
5) Pay more revenue: Bring customers down to your sales funnel and make more profit for your business.
The best social media platforms for business
Instead, this post aims to teach you how to use every social media site for development. That way, you can choose the one that suits you.
Facebook has more than 1 billion active users every day. So it’s no surprise that this is a great way to find your target audience, create an email list, and gain new customers. But it’s not that good.
This is a great place to hang out with your customers as soon as you get their attention. Many companies want to create private groups on the platform where paying customers can join, communicate, raise questions and gain personal experience with the brand.
Instagram is close to a “win overnight” story. Within two months of the launch of Instagram in 2010, it had more than a million users.
Instagram started as a platform for sharing photos but keeps it as its main app. However, this has expanded to videos in the “stories” feature.
Thus, Instagram has become a great way for brands to show (not to mention) their products, values , and voice.
Twitter had a great marketing strategy with their character range: give everyone a voice but control the “noise”. Businesses, journalists, celebrities, and, for better or worse, even presidents share stories using Twitter.
LinkedIn was one of the first social media sites to actually get caught up. It has become the exclusive networking tool for professionals and has revolutionized the way we look for, find and hire workers.
This is a good source for sharing content.
However, one thing to keep in mind about LinkedIn is that you are more likely to find business partners than new customers.
YouTube
YouTube is a remarkable video-based site. More than any of its competitors, YouTube has become a platform for sharing information via video.
It now has 2 billion monthly users and has become a place where people learn not only entertainment but also new things.
Reddit is an interesting race when it comes to social media sites. It’s more about actual sharing and learning than merging and engaging. The reason is very straightforward: most Reddit groups have strict rules on what you should do, or should not be posted for business purposes.
Depending on your company, Pinterest is one of the best social media sites for small businesses. Founded in 2009 (and living in 2010), it has grown from just 10,000 users to 291 million active users today.
Although most of these users are thousands, more than half are women between the ages of 25 and 54. In addition, almost 40% of new users are men (and that trend continues to increase).
Quora
While most people think of the best social media sites for business, Quora is not something that comes to mind directly. But maybe it should.
Quora is a great way to explore questions in your professional field and establish yourself as an authority and link to the content you have written on topics under discussion.
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