What to look for in mom influencers
Mom Influencers have a great influence among the main buying audience, i.e. other moms and parents. Likewise, they can combine different content into their content.
From an information perspective, many mom influencers are down-to-earth, honest, and endearing. These strengths enhance the ability to create genuine content on behalf of other brands.
The communities of moms and parents are often the most selective when it comes to products and services. When a mom influencer recommends a product, audience members are more interested in buying.
Choose your influencers carefully
Not every good influencer is suitable for your brand. Look carefully at the alignment of the audience and the tone and style of the influencer’s recordings.
Just because an influencer has a lot of followers doesn’t mean they have an engaging audience. Examine the quality of their posts and comments to make sure they are not fake influencers.
After making sure that a particular mom influencer continues to create real engagement, look at the characteristics of their audience. Make sure your products/services make sense to that influential audience.
Collaborate with mom influencers
Instead of managing your mom influencers, give them direction and ideas, and then encourage their involvement in the planning phase. Consider your campaign an opportunity to partner with a representative from one of the most influential genres.
Therefore, be open with your influencers about what you want to do and collaborate with them to find the best campaign strategy.
Most searched Mom Influencers
Influencer 1: @hauetterfamily
Although the Haueter family’s social media accounts reveal pranks from every member of the Haueter family, the real genius behind this influential place is Uncle Haueter. Uncle Haueter collects funny content on TikTok, Instagram, and YouTube.
Influencer 2: @glitter_and_bubbles
Angelica Calad is a lifestyle influencer and overseer of glitters and bubbles. Also on Pinterest, she is one of the popular influencers on that channel with over 7 million monthly viewers.
Influencer 3: @bramty
Fashion and Beauty Influence Bramty Juliette is very proud to be a mom. In fact, she manages his Instagram accounts separately for his twins Balcom and Levy and the entire BramFam.
Influencer 4: @ashghotcakess
On Instagram, Twitter and YouTube, Ashley reveals her makeup skills, shares hair care tips, and wears some of the latest hot-weather outfits. When she does not show her favorite brands, she and her daughters give each other playful products.
Influencer # 5: @kandeejohnson
It is not obvious at first glance that Kandee Johnson is a Thai mother, but the truth is that she is obsessed with her daughter Ellie. In many of her posts, you can tell that she cares deeply about her family and puts her influential life in second place.
Influencer # 6: @studiodiy
Mother’s Day campaigns would not be complete without Kelly Mindell, an influential craftsman and cook.
When she is not crafting with her family, she makes fun plans for them. You can find her on StudioCity.com on Instagram or Mummy Blogging.
Influencer # 7: @sugarandcloth
Fellow DIY-er Ashley Rose is in the background of sugar and cloth. He hails from Houston, Texas, and can make fun crafts just like he transforms IKEA furniture.
When she doesn’t create, Ashley promotes reading materials for children and speaks out against injustice around the world.
Influencer #8: @bossmomnation
Boss Mom Nation partners social lawyers Shahidah and Aliyah. Together, their goal is to improve communities around the world by promoting brotherhood among hard-working moms.
Boss Mom Nation is the creator of Trill Motherhood, a clothing line with messages that empower moms. Also, Shahidah and Aliyah are lawyers for community initiatives. People can follow them on Instagram and also on Pinterest.
Influencer # 9: @unitedstatesofmotherhood
Mom is two teenagers, an adult, and a dog, Heather Murphy is one of Instagram’s most popular lifestyle micro influences. She loves to cook, decorate and comment on current events.
Influence # 10: @glowmaven
Latham Thomas is a health and wellness influence and professional doula. She is the founder of Mama Glow, an online magazine that helps mothers and families cope with daily stress.
Influence # 11: @mommyshorts
Ilana Wiles is also a writer. But instead of being a best-selling writer, she left an advertising agency job in the corporate world and became one of the most popular mom bloggers in North America.